When used correctly, Google Ads are a great way to be seen while your new website is still climbing up the Google rankings. Google Ads work similarly to Search Engine Optimization, except that it takes a little investment. Google will display your advertisement at the very top of their Search Results, depending on your targeted keywords. You “Pay Per Click” (PPC) for every person that clicks to view your website. You do control your targeted audience and advertising budget. A well-designed website with a solid offer is guaranteed to convert window shoppers into customers. Google Ads are an excellent strategy for instant lead generation, when your new website isn’t ranking organically in the top search results. It’s up to you and your analysis of the cost per lead, whether you continue to use Google Ads after your website starts showing in Google Map and the top search results.